Madison’s Bar & Grill
Holiday Inn Monroeville
Madison’s Bar & Grill is located onsite at the Holiday Inn in Monroeville, Pennsylvania. Madison’s focuses on quickly serving delicious, traditional American cuisine made with high quality, fresh, flavorful ingredients in a casual, relaxed environment. Additionally, the establishment was completely remodeled in 2015, which added multiple televisions and seating areas.
Madison’s Bar & Grill came to BarSynergy looking to increase food and beverage sales in their establishment.
BarSynergy’s solution was to separate Madison’s Bar & Grill from the hotel to increase foot traffic from those not staying in the hotel. BarSynergy did this by creating an entirely new brand for the bar, which included a new logo, new menus, new website, and even a new address.
Additionally, Madison’s Bar & Grill was also a client of Shale Media Group. BarSynergy worked closely with Shale Media Group to offset a portion of the work. Shale Media Group undertook project management along with creation of brand and visual identities, including photography, logo, menus, and copywriting. BarSynergy utilized all of these items for website creation and to ensure all design matched printed material.